Hello! I’m Michaela, a Product Designer
with background in branding, web, iOS & Android.
I admire things that are made to work cleverly. I value quality, thought, and care put into products. I enjoy bringing order to chaos, simplifying complex problems, and finding that satisfying moment when everything clicks.
Where you can start
Just a heads-up! These case studies are a bit lengthy and dive deep into my process, with plenty of visuals. Hope you find them useful.
I contributed to OK’s app visual design and user experience, building a scalable design system, and streamlining processes to enhance collaboration between designers and engineers.
I helped design a scalable e-commerce platform for ROCKWOOL, making ordering, multi-brand management, and logistics more efficient.
From a school assignment to Suztain’s new visual identity, now showcased across their packaging, both online and in physical stores like the Danish variety chain Normal.
A comprehensive corporate identity for Whyser, a female-led tech startup. From defining brand voice to creating its visual identity, helping the brand connect with its audience.
How I can help
I combine creativity with strategic thinking to craft designs that are visually compelling, functional, and aligned with business goals and user needs.
How I approach design
I start with curiosity
I combine creativity with strategic thinking to craft designs that are visually compelling, functional, and aligned with business goals and user needs.
I work fast & simplify through iteration
I sketch, wireframe, and test ideas early. Quick iteration allows me to zoom through explorations and options, until I find what feels right before refining the details.
I work openly
I believe in sharing early and often. I document my thinking and keep my files clean so everyone can stay aligned throughout the process. For me, good design is collaborative and grounded in purpose, not in personal pride.
I design with systems
Whether it’s a small feature or a full product, I think in components. Design systems help me keep things consistent, scalable, and focused on solving the real problem.
Brags
The OK app earned recognition for its design and user experience. It was a true team effort, and I’m proud to have played a part in bringing it to life.
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Customer Experience
Danish Digital Award · 2023
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Best Mobile Experience
Danish Digital Award · 2024
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Best User Experience
The Lovie Awards · 2023
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Best E-Commerce app
E-handelsprisen Dansk Erhverv · 2023
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Best Mobile Experience
Danish Digital Award · 2024
Read about my latest project
Browse my work history
See my skills