Contact me
Contact me
profile image

Hello! I’m Michaela, a Product Designer
with background in branding, web, iOS & Android.

I specialize in UI/UX design and design systems

I admire things that are made to work cleverly. I value quality, thought, and care put into products. I enjoy bringing order to chaos, simplifying complex problems, and finding that satisfying moment when everything clicks.

Case studies

Just a heads-up! These case studies are a bit lengthy and dive deep into my process, with plenty of visuals. Hope you find them useful.

Transforming a legacy mobile app for car owners

I contributed to OK’s app visual design and user experience, building a scalable design system, and streamlining processes to enhance collaboration between designers and engineers.

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project-card-rockwool

Responsive design system for a multi-brand platform

I helped design a scalable e-commerce platform for ROCKWOOL, making ordering, multi-brand management, and logistics more efficient.

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Rebranding a sustainable nordic retail brand

From a school assignment to Suztain’s new visual identity, now showcased across their packaging, both online and in physical stores like the Danish variety chain Normal.

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Corporate identity system for tech start-up

A comprehensive corporate identity for Whyser, a female-led tech startup. From defining brand voice to creating its visual identity, helping the brand connect with its audience.

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project-card-rockwool

How I can help

I help teams build scalable design systems, refine user interfaces, and bring structure to workflows.

I combine creativity with strategic thinking to craft designs that are visually compelling, functional, and aligned with business goals and user needs.

How I approach design

I start with curiosity

I combine creativity with strategic thinking to craft designs that are visually compelling, functional, and aligned with business goals and user needs.

I work fast & simplify through iteration

I sketch, wireframe, and test ideas early. Quick iteration allows me to zoom through explorations and options, until I find what feels right before refining the details.

I work openly

I believe in sharing early and often. I document my thinking and keep my files clean so everyone can stay aligned throughout the process. For me, good design is collaborative and grounded in purpose, not in personal pride.

I design with systems

Whether it’s a small feature or a full product, I think in components. Design systems help me keep things consistent, scalable, and focused on solving the real problem.

Brags

I was part of the team behind a product that received multiple design award nominations and wins.

The OK app earned recognition for its design and user experience. It was a true team effort, and I’m proud to have played a part in bringing it to life.

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Customer Experience

Danish Digital Award · 2023

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Best Mobile Experience

Danish Digital Award · 2024

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Best User Experience

The Lovie Awards · 2023

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Best E-Commerce app

E-handelsprisen Dansk Erhverv · 2023

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Best Mobile Experience

Danish Digital Award · 2024

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