As an in-house designer, I supported marketing and sales by creating customer-facing materials like brochures, interactive PDFs, blog illustrations, landing pages, social media visuals, and YouTube thumbnails. I designed and built responsive web pages in WordPress, handling CMS challenges, managing plugins, and applying custom code tweaks to fit specific design needs. I introduced a new illustration style to enhance the existing visual identity and helped organize the design team’s workflow. Everything I designed, I was responsible for developing as well.

I began my design career at Vertic, where I progressed from intern to student designer, and eventually to a full-time role while completing my studies. I collaborated with Art Directors on a range of projects, from web-based experiences to print advertising. Over time, shifted focus to building corporate websites and design systems, translating wireframes into intuitive user interfaces. Most projects were for major pharmaceutical clients across the American and European markets, including Eli Lilly, Roche, Novo Nordisk, and more.

Played a key role in a large-scale web platform project for ROCKWOOL, where I worked alongside senior designers to build and maintain the design system. I was responsible for designing responsive layouts across breakpoints and ensuring consistency, scalability, and clean file organization. In the final phase, I led the design handover and ensured deadlines were met. I also introduced new tools and workflows that improved the design team’s efficiency, output, and organization.

The collaboration began as an internship, where I helped establish the company’s visual identity and created brand materials for internal and external use. I redesigned and developed their website using Wix, improving the information architecture and user experience to present the brand more professionally. I also created a new logo, updated their social media channels with consistent branding, and introduced a clearer visual direction.

Later, as part of my bachelor’s thesis, I worked closely with the founders to explore how the brand could be extended into their SaaS platform. I conducted in-depth market research and analysis, and developed a comprehensive brand strategy. I also expanded the brand guidelines to support long-term consistency and alignment, including how the visual identity translates into the software platform’s UI.