I worked on redesigning OK’s utility app for iOS and Android, a product for car owners. I led the design of user flows from ideation to final implementation, focusing on modernizing the core experiences of a legacy product and building a design system from scratch. At the time, OK was the studio’s largest product and had been on the market for several years. I joined the team to bring clarity, structure, and consistency to the app.

A key milestone was the introduction of a new home tab, the biggest structural change in the app’s history. This update reshaped how users navigated and interacted with the app, and focused on improving accessibility, ensuring the app was easier to use for a wider range of users. I worked on the version-one release, which carefully balanced a new direction with legacy UI. I often balanced short-term delivery needs with long-term design goals, working with the new visual identity while still using legacy UI for urgent updates. I collaborated closely with the Creative Director to ensure consistency and alignment with broader goals. While I led hands-on design work such as building flows, creating components, and organizing files, we worked together on strategic decisions and big-picture alignment.

To improve collaboration, I restructured Figma files, created documentation for components and user flows, and introduced a clearer handover process. These practices were later partially adopted across other projects. I also maintained the design system, introduced reusable components and templates, and supported faster development cycles. As part of the design process, I wrote product microcopy and performed QA across iOS and Android to ensure the product functioned and looked as intended. Throughout the process, I actively sought and incorporated feedback from peers and the client to refine and improve the designs. Over time, I developed a deep understanding of the app’s complexity, including how changes in one part affected the rest. This helped me design with the bigger picture in mind and maintain cohesion across flows and features.

Project recognitions

I was part of the team behind a product that earned multiple design award nominations and wins.

As an in-house designer, I supported marketing and sales by creating customer-facing materials like brochures, interactive PDFs, blog illustrations, landing pages, social media visuals, and YouTube thumbnails. I designed and built responsive web pages in WordPress, handling CMS challenges, managing plugins, and applying custom code tweaks to fit specific design needs. I introduced a new illustration style to enhance the existing visual identity and helped organize the design team’s workflow. Everything I designed, I was responsible for developing as well.

I began my design career at Vertic, where I progressed from intern to student designer, and eventually to a full-time role while completing my studies. I collaborated with Art Directors on a range of projects, from web-based experiences to print advertising. Over time, shifted focus to building corporate websites and design systems, translating wireframes into intuitive user interfaces. Most projects were for major pharmaceutical clients across the American and European markets, including Eli Lilly, Roche, Novo Nordisk, and more.

Played a key role in a large-scale web platform project for ROCKWOOL, where I worked alongside senior designers to build and maintain the design system. I was responsible for designing responsive layouts across breakpoints and ensuring consistency, scalability, and clean file organization. In the final phase, I led the design handover and ensured deadlines were met. I also introduced new tools and workflows that improved the design team’s efficiency, output, and organization.

The collaboration began as an internship, where I helped establish the company’s visual identity and created brand materials for internal and external use. I redesigned and developed their website using Wix, improving the information architecture and user experience to present the brand more professionally. I also created a new logo, updated their social media channels with consistent branding, and introduced a clearer visual direction.

Later, as part of my bachelor’s thesis, I worked closely with the founders to explore how the brand could be extended into their SaaS platform. I conducted in-depth market research and analysis, and developed a comprehensive brand strategy. I also expanded the brand guidelines to support long-term consistency and alignment, including how the visual identity translates into the software platform’s UI.

This was my first attempt to gain design experience and start working with real clients. I took on small freelance projects through my network and briefly used platforms like Upwork. I created visual solutions for logos, posters, banners, illustrations, wedding invitations, and flyers. These early projects helped me build confidence, learn how to work with clients, and apply design skills in real-world contexts.